You’ve found The Omnicosm, home of Popculturology, Deep SNL Thoughts and Snackology

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You’ve found The Omnicosm, home of Popculturology, Deep SNL Thoughts and Snackology

About The Omnicosm

The Omnicosm covers the things that make life fun. Pop culture, movies, TV shows, snacks and more. It’s the home of Popculturology, Deep SNL Thoughts and Snackology, newsletters focused on those topics.

The Omnicosm traces its roots back to 2012 with the founding of Popculturology. After a hiatus that began in 2015, Popculturology returned as a newsletter in 2022. Snackology was launched in 2024, with both sites coming together under The Omnicosm in early 2025. Deep SNL Thoughts joined Popculturology and Snackology as its own vertical in late 2025, spinning out from Popculturology.

The Omnicosm’s mission is to bring readers news about their favorite things — whether it’s a new Star Wars movie, thoughts on the latest episode of SNL or a review of the latest culinary innovation at McDonald’s — directly into their inboxes.

The Omnicosm team

Bill Kuchman is founder and executive editor of The Omnicosm while also serving as editor in chief and author of Popculturology, Deep SNL Thoughts and Snackology. Bill previously ran Popculturology as a standalone website that covered pop culture on a daily basis. He also wrote for CBS Interactive’s TV.com before that site disappeared. Between those two ventures (and Twitter), he has written about pop culture — Star Wars, the MCU, How I Met Your Mother, SNL — for over a decade.  

Tim Kuchman is The Omnicosm’s copy editor.


Popculturology is a newsletter about pop culture.

Publishing schedule

  • Friday Newsletter: Fridays at 7 a.m. ET
  • The Box Office Report: Mondays at 7 a.m. ET
  • The Monthly: The last Sunday of each month at 10 a.m. ET
  • Special Editions: Published when needed
• • •

Deep SNL Thoughts is a newsletter about Saturday Night Live.

Publishing schedule

  • Episode Reviews: The Sunday after a new episode of SNL
  • Host Promos: The Wednesday before a new episode of SNL
  • News: Published when needed
  • Extras: Published when needed
• • •

Snackology is a newsletter about snacks.

Publishing schedule

  • Thoughts for Food: Publishing times based on new releases
  • Classics: Publishing times based on new releases
  • Roundup: Publishing times based on new releases
  • Ranked!: Publishing times based on new releases
  • Snack Chat: The last Wednesday of each month at 10 a.m. ET

Reader praise

“For years, I loved being Bill’s coworker because I got to pick his brain on pop culture — everything from analyzing SNL’s guests to explaining Marvel’s strategy. I’m delighted that he’s sharing those insights.”

— Dan Diamond, The Washington Post

“A fun and irreverent look at pop culture with a focus on Star Wars, Legos and other nerdy stuff. Highly recommended.”

— Will Cleveland, The Cleveland Prost


The Omnicosm

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